Frame of Reference Fine Art Gallery, Whitefish and Big Fork, MT
This painting is part of my ongoing exploration of vintage motel signs, especially those that evoke the spirit of a bygone era. Though the Sands Motel is still in operation, its signage harks back to an earlier time in American travel and roadside culture.
What drew me to paint this sign was its dynamic angle, the playful typography—particularly in the word “SANDS”—and the vibrant palette, which stands out against the soft, muted sky. A faint pink hue lingers from the early morning light. In the top left corner, the words “NO VACANCY” appear ghostlike; the word “NO” is nearly erased, suggesting a room may now be available—a place to rest after a long day’s travel.
My fascination with vintage signs and typography is rooted in my years as a graphic designer. These signs—equal parts functional and artistic—represent a more optimistic, innocent chapter in the American landscape.
The motel promotes itself as: “Conveniently situated just off Route 66, Motel Sands offers travelers easy access to top local attractions and a relaxing place to unwind. Whether you’re passing through on a historic Route 66 journey or looking for a quiet, affordable stay near Grants NM, Motel Sands combines comfort, value, and a prime location.”