Frame of Reference Fine Art Gallery, Whitefish and Big Fork, MT
The image appealed to me immediately because of the interplay of light and shadow. A strong shadow is cast on the theatre wall by the grid structure supporting the lettering and star becoming an integral part of the painting. This image celebrates the enduring charm and allure of drive in theaters—a large star and bold typography that have become nostalgic symbols of mid-century Americana. The whimsical design with its dominate star captures the spirit of a bygone era of roadside attractions.
My interest in vintage signs and typography stems from my years as a graphic designer. These signs—once both functional and artistic—represent a more innocent chapter in our cultural landscape. They’ve become iconic landmarks, quietly reminding us of the ever-changing urban environment and our shared visual memory.
Historical Note: Opened in1952, the Twi-Lite Cinema Center in Great Falls, MT, was a three-screen theatre with a single screen, seasonal outdoor theatre and two indoor screens. Only the outdoor screen was operational until 1971 when the Cinema Center was at full strength with the opening of the two indoor theaters. In 1994, the Twi-Lite Drive-In was bulldozed followed in 1998 by the closing of the indoor cinemas with a final showing of “Titanic” going out a winner. Four years later the property was converted into a senior living center appropriately called the Twilite Center.